Influencer Marketing is a Strategy that uses individuals who impact a brand's industry or target Audience to purchase their product or service.
Influencer marketing is a form of advertising that focuses on the individual and his key words to drive the product or service message to the larger market. They create a large group of buyers directly for your products or services, but you have to pay influencers to drive the crowd out for you.
In other words, influencer marketing is also called affiliate marketing.
Benefits are :-
1. Improves brand awareness.
2. Reaching your target audience effectively.
3. providing amazing value to your audience.
4. Builds trust quickly.
5. improves investment return.
Types of Influencers
2. Macro influencers,
5. micro influencers.