Marketing is a business activity that promotes and sells products or services. In other words, it is the processes of production, advertising, distribution and offering to valuable customers.

According to the Sharpy Digital Marketing Agency 360° Services, It is the process of identifying customer problems as well as identifying opportunities and drawing customers’ attention to the product or service through strategy.

We need Marketing because we want to target the right audience, educate them, and attract customers to our product or service to make the business functional and profitable. Wiki.

• Makes buying easier.
• Serve as a bridge between customer and vendor.
• Provides more information about the product or service.
• Offers good value for a product or service.
Clears customer confusions.
• Compare and give good results.
Increases company growth.
• Reach the maximum audience.

1. Customer 
2. Digital 
3. Event 
4. Influencer /Affiliate
5. Loyalty 
6. Native 

7. Niche 
8. Non profit 
9. Partnership 
10. Relationship 
11. Traditional 
12. Word of mouth.

DIGITAL MARKETING OR ONLINE MARKETING MEANS USING THE INTERNET, SMART PHONES, SOCIAL MEDIA OR DIFFERENT CHANNELS TO REACH CUSTOMERS.

 

Digital marketing is one way to make your product or service-based administration pay attention and trust through advanced or electronic gadgets. This is a fast-growing and ongoing career path, And it is an important form of marketing nowadays. 

Types of Digital marketing

• SEM (Search Engine Marketing)
• SEO (Search Engine Optimisation)
• PPC (Pay-per-click)
• SMM (Social Media Marketing)
• Content Marketing
• Email Marketing
• Video Marketing

SEM

SEM (Search Engine Marketing) is one way to increase site traffic by purchasing ads on web search tools.
Search Engine Marketing (SEM) is a type of Internet advertising that mainly involves the advertising of sites on the Search Engine Result Pages (SERP).
SEM is also useful for breaking traffic and finding the purpose of the search.
SEM similarly provides you with web analytics, which subsequently empowers you to improve the quantitative impact of your site’s progress.

SEO

Search engine optimization is a way to get traffic from freenatural, article or unique query materials in web indexes. Originally, it was the name of a movement that sought to improve the rankings of Internet browsers.
Ads, website design and enhancement represent search engine optimization.

PPC

PPC means pay per click, a kind of web campaign in which sponsors pay a fee when they click on one of their ads. Essentially, this is a way to buy visits to your site, as opposed to trying to “acquire” those visits naturally.

SMM

SMM( Social Media Management ) refers to natural and paid digital marketing efforts through web-based networking, media systems such as Facebook, Instagram, Twitter, Pinterest, Google+, LinkedIn and Youtube. Web-based life promotion offers a wide range of exercises and many believe that this is the future of digital marketing.

Content marketing

Content marketing is determined by a key advertising approach focused on producing and spreading important and potentially visible materials to attract and hold beneficial client activity.

Content Marketing improve conversions because it allows you to interface with and refer to your roles and clients. In addition to the fact that you are trying to establish trust and contacts, you will additionally empower conversions by giving customers the data they need to make an informed purchase choice.

Email marketing

Email marketing is an exceptionally successful way of sending messages to prospects and customers. Viable display messages turn prospects into customers and one-time buyers into loyal, enthusiastic fans.

Video Marketing

Video Marketing is utilizing recordings to advance and market your item or administration, increment commitment on your digital and social channels, teach your buyers and clients, and contact your crowd with another medium. Wiki.

EVENT MARKETING IS A LIMITED TIME SYSTEM THAT INVOLVES EYE CONTACT BETWEEN BRANDS AND THEIR CUSTOMERS IN OCCASIONS SUCH AS MEETINGS, CAREER SHOWS AND WORKSHOPS.

Each event is unique with a diverse crowd, unique material and diverse culture. In this way, it reserves the right to advertise on its own terms. To succeed, It need to be consistent on the Event-playing game.

Why is Event Marketing Important ?

Most advertisers agree that event marketing services serve business objectives well. This type of marketing helps from business to business and business to clients or customers.

Types of Event

1. Sponsorships.
2. Trade shows and expos.
3. Conferences.
4. A speaker session.
5. Workshops.
6. Seminars.
7. Product Launches and more.

How It Can Help You

1. Increases brand awareness.
2. Creating new leads.
3. Increases engagement.
4. Improve returns on your investments.
5. Provides complete information about the product or service. Wiki.

INFLUENCER MARKETING IS A STRATEGY THAT USES INDIVIDUALS WHO IMPACT A BRAND’S INDUSTRY OR TARGET AUDIENCE TO PURCHASE THEIR PRODUCT OR SERVICE.

Influencer marketing is a form of advertising that focuses on the individual and his key words to drive the product or service message to the larger market. They create a large group of buyers directly for your products or services, but you have to pay influencers to drive the crowd out for you.

In other words, influencer marketing is also called affiliate marketing.

Benefits are :-

1. Improves brand awareness.
2. Reaching your target audience effectively.
3. providing amazing value to your audience. 
4. Builds trust quickly.
5. improves investment return.

Types of Influencers

1. Celebrities, 
2. Macro influencers,
3. Professionals, 
4. bloggers,
5. micro influencers. 

Wiki.

NICHE MARKETING IS A WAY OF ADVERTISING OR MARKETING TO A RELEVANT OR SPECIFIC SEGMENT.

Or it is an advertising system that focuses on a significant objective market. Instead of promoting everyone, it only promotes related organizations.

Benefits are :-

1. Targeting unique customers,

2. Improves customer relationship,

3. Increases visibility,

4. Reduce competition, require fewer resources.

Examples

1. Real estate,
2. Medical,
3. Health & Fitness,
4. Travel & Tourism,
5. Pets,
6. Gadgets and Technology,
7. Finance etc. Wiki.

TRADITIONAL MARKETING REFERS TO A CAMPAIGN THAT IS NOT AVAILABLE ONLINE.

This is a way for advertisers to identify their group and spot campaigns where their audience sees, listens or collaborates with them. for example, print promotions, boards or TV ads.

Why do we need it?

Traditional marketing is a way of advertising that relies on direct communication with customers who are not willing to buy online or in mass media.

Advantages 

1. Contacting customers is simple.

2. It has a high success rate.

3. Face-to-face marketing.

4. It’s easy to target an audience or a customer.

5. Good customer relationships.

6. Easily believable.

Types 

1. Outdoor 
2. Newspaper 
3. Television
4. Radio
5. Public Relations etc,. Wiki